About US  - Strategic Communications!

Thanks for dropping by our blog! As loyal readers, it is a pleasure to share with you the professional services we offer at our Consulting Firm, STRATEGIC COMMUNICATION! Dr. Hume Johnson, and her team of experienced consultants will assist you to identify and manage sensitive or emerging issues. We can help you understand the environment in which you operate, deal with media pressure, and prepare reports, submissions and media materials that will convey your position with clarity and precision. 

We have assisted clients to manage sensitive issues such as poor behaviour at their events, negative publicity involving high profile clients, personal branding and publicity, as well as emotive campaign issues during events such election campaigns. We also undertake the following:

MEDIA RELATIONS

 

STRATEGIC COMMUNICATION employs a team of experienced journalists, broadcasters and communication specialists, some of whom have served as media advisors for high profile clients. This means that they understand what the media need to do their job. Our approach is to help you or your organisation to work productively with the media. Our approach combines traditional media and social media. We write comprehensive, accurate and solid materials- media alerts, media releases, fact sheets, questions and answers, backgrounders, company profiles etc. 

We will help you develop and focus your messages so your story is understood and acted upon. We then measure and evaluate your media coverage. The growing influence of social media has created new opportunities for direct engagement with your target publics. We will devise and implement social media strategies that can help you win new clients or patrons for your organisation, products and services.

EXECUTIVE SPEAKER TRAINING

In an age dominated by information, image and the constant gaze of the media, the ability to communicate effectively, attract attention, achieve recognition, is one of the hallmarks of professional and personal success. We offer our clients training in media interviewing, public speaking, managing meetings and how to become more confident. Our ‘Step Up to the Microphone’ for Professionals training module is a one-day workshop designed to help working professionals improve their public speaking skills as well as their personal and professional brand. We believe that effective communications creates more confident and effective individuals, inspires leadership, increases productivity, and fosters professional success.

 

 SOCIAL MEDIA TRAINING

Social media provides new and exciting opportunities for advocacy and promotion.  STRATEGIC COMMUNICATION is training clients to work more effectively with social media tools. She has a passion for helping others understand and use social media in pursuit of their business objectives. We believe that social media is at its most effective when it is run from within an organisation. Our goal aim is to embed social media capability into our clients’ organisations.

Sites like Facebook, Twitter, blogs and YouTube have changed the way we communicate. Social media platforms provide organisations with the capacity to publicise and control their own stories, bypassing traditional media gatekeepers. They provide new and immediate channels to directly build and engage audience, including on sensitive issues; and they provide new opportunities to encourage more people to become advocates of your organisation, its services and activities. It can also allow for good news to spread quickly but also for critical commentary to be ‘broadcast” that can damage reputation if not addressed promptly.

Our training modules are designed to help you understand the social media maze and to create a cost-effective social media presence. We provides businesses and organisations with an introduction to the risks and opportunities presented by the rise of social media. We helpsparticipants to develop an appropriate social media policy, understand the elements of a practical social media strategy and provides participants with a practical working knowledge of sites like Facebook, LinkedIn, Twitter, YouTube, WordPress and Flickr.  

PUBLIC RELATIONS TRAINING

 

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Telling your story in a complex and rapidly changing communications environment requires new skills and new expertise. The team at STRATEGIC COMMUNICATION can help you to develop those skills through our PR Techniques workshops.

We provide training in clear and effective writing. We can provide training in issues analysis, writing media releases, business letters, press advisories, statements and crisis communication plans to help you to make your case effectively in written submissions, and to conduct some public relations of your own.

We can assist you to build the skills you need to tell your story using text, podcasts, digital storytelling and stills photography. We can help you to understand how to use social media effectively so that you can tell your story directly to your audiences.

 

REPUTATION MANAGEMENT

Reputation Management is essentially the process of removing negative opinions, and converting those negative opinions into positive ones. Your reputation is your most precious asset. It takes years to build but can be lost in minutes. The consultants at STRATEGIC COMMUNICATION have extensive experience helping organisations, companies and individuals to build and maintain reputation. From entertainers  to politicians and political parties,  we have advised a broad range of clients on how to build and sustain a positive reputation whilst protecting against the risks of reputation damage.

NATION BRANDING - PUBLIC DIPLOMACY The team at STRATEGIC COMMUNICATION recognises the urgent need of governments to enhance their international reputation and control how they are perceived in global public opinion. Many governments have embraced the need for public diplomacy.  By designing new and strategic communication tactics within the context of public diplomacy and cultural diplomacy, we will help our clients in governments, civil society to compete for market leadership and attract investments and tourists.   We will conduct research on your cities (and places) and develop strategic plans position and promote your culture locally and overseas, set up long-term relationships with publics abroad with various sectors, and to counter negative perceptions in global public opinion.

MEASUREMENT & EVALUATION

We measure, evaluate and audit the activities we undertake for clients, from the quality, reliability and timeliness of our advice, the impact of our public relations efforts, the professionalism of our client and media liaison to the appeal of the content we provide.

Our evaluations assess whether our activities were properly focused, well constructed and appropriately aligned to our client’s overarching corporate objectives.   We evaluate whether we have reached and engaged our target audiences.  We assess whether our efforts impacted thinking, shaped conversations, delivered sales or new leads, created new advocates and promoted public expressions of support. 

We also assess the dollar value of the results examining whether the return on investment made the activity worthwhile. 

Whether your project is large or  small, the consultants at STRATEGIC COMMUNICATION can assist. Contact us at strategiccommunicationjm@gmail.com! 

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