Tuesday, September 22, 2009

The Journalist's Creed



I BELIEVE
in the profession of Journalism.

I BELIEVE that the public journal is a public trust; that all connected with it are to the full measure of their responsibility, trustees for the public; that acceptance of a lesser service than the public service is betrayal of this trust.

I BELIEVE that clear thinking and clear statement, accuracy, and fairness are fundamental to good journalism.

I BELIEVE that a journalist should write only what he or she holds in hisor her heart to be true.

I BELIEVE that suppression of the news for any consideration other than the welfare of the society is indefensible.

I BELIEVE that no one should write as a journalist what he would not say as a gentleman; that bribery by one's own pocket is as much to be avoioded as bribery by the pocketbook of another; that individual responsibility may not be escaped by pleading another's instructions or another's dividends.

I BELIEVE that advertising, news and editorial colums should alike serve the best interests of readers; that a single stabdard of helpful truth or cleanness should prevail for all; that the supreme test of good journalism is the measure of its public service.

I BELIEVE that the journalism which succeeds best - and best deserves sucess - fears God and honours man; is stoutly independent, unmoved by pride of opinion or greed of power.

I BELIEVE that the journalism which succeeds best is constructive and tolerant but never careless; self-controlled, patient, always respectful of its readers but always unafraid; is quickly indignant at injustice; is unswayed by the appeal of privilege or the clamour of the mob; seeks to give every man a chance and, as far as law and honest wage and recognition of human brotherhood can make it so an equal chance.

I BELIEVE that the journalism which succeeds best is profoundly patriotic while sincerely promoting international goodwill and cementing world comradeship; is a journalism of humanity, of and for today's world.

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The Journalist's Creed was written after World War 1 by Dr Walter Williams. Dr Williams was Dean of the renowned School of Journalism at the University of Missouri 1908-1935.
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