The Communication Workshop: The Montego Flag Fiasco

Thursday, May 24, 2012

The Montego Flag Fiasco - A PR Case Study

The following is a PR Case Study that I am using for my online PR Class with Jamaican participants. It is such an interesting case that I thought I would share it here:

CASE STUDY TASK- CRISIS MANAGEMENT (Flag Fiasco)

INSTRUCTIONS - Please read the following links and undertake the tasks following:

http://www.jamaicaobserver.com/editorial/After-the-flag-fiasco-probe-

http://jamaica-gleaner.com/gleaner/20120415/lead/lead2.html

http://m.jamaicaobserver.com/mobile/news/Fired-Government-orders-investigation-into-flag-fiasco

TASKS:

Please outline, using bulleted points the crisis that the People's National Party and The Montego Bay Parish Council faced in this instance.

How did the People's National Party organisation respond to this crisis?

List factors (or approaches) a PR counselor could focus on as appropriate responses to this crisis?

Assume the 'flag fiasco' has just taken place; Write a statement on behalf of the People's National Party in response to this crisis.

No comments:

Post a Comment

About The Communication Workshop

Welcome to THE COMMUNICATION WORKSHOP! This is a training series designed for Executives and other working professionals who wish to speak with confidence, communicate with influence and improve their knowledge of the broader communications industry. Our training components include 'Public Speaking'; 'How to Handle Media Interviews' 'How to prepare and give a Powerpoint Presentation' and "How to Write Effective Speeches, Media Releases etc" as well as thematic areas such as Understanding the Media; Launching a Public Relations Campaign; Political/Public Affairs and Business Communication. We also train professionals in Issues Management; Crisis Management as well as Risk Communication, Crisis Communication Planning and how to effect Corporate Social Responsibility Strategies.

The Communication Workshop is also a valuable resource for information, articles and useful tips suitable to professionals in careers in which effective communication is crucial – customer service, human resource management, marketing, public relations, advertising, politics, business administration, journalism, security, sport and entertainment.

The consultant trainers are Dr. Hume Nicola Johnson, Journalism and Communication Professor at James Cook University, Queensland, Australia, Dr Clover Baker Brown, Maryland, and Dr. Nickesia Gordon, Communications Professor at Barry University, Florida, United States.